Privacy Policy

Last Updated: November 20, 2025

1. Introduction

Urban Forest Realty ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit www.urbanforestrealty.com or interact with our services.

We do not sell your personal information to third parties.

2. Information We Collect

Information You Provide

When you contact us or use our services, we collect information you voluntarily provide, including:

  • Contact information (name, email, phone number, address)

  • Property preferences and search criteria

  • Questions and feedback you submit

  • Communication records with our team

Information Collected Automatically

When you visit our Website, we automatically collect:

  • Device and browser information

  • IP address and general location

  • Pages viewed and links clicked

  • Cookies and similar tracking technologies

SMS/Messaging Information

When you provide your mobile phone number and initiate or participate in SMS conversations with Urban Forest Realty, we collect your phone number and message content solely to provide real estate support, scheduling, and related customer care. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Message and data rates may apply.

Information from Third Parties

We may receive information from Multiple Listing Services (MLS), real estate platforms, public records, and service providers.

3. How We Use Your Information

We use your information to:

  • Provide real estate services and respond to your inquiries

  • Schedule appointments and facilitate transactions

  • Send property alerts and market updates

  • Communicate via email and SMS (with your consent)

  • Improve our website and services

  • Comply with legal obligations

4. How We Share Your Information

We Do Not Sell Your Information

We do not sell, rent, or trade your personal information.

When We May Share Your Information

We may share your information with:

  • Service Providers: Companies that help us operate our website, send communications, and provide services (they are contractually required to protect your information)

  • Transaction Partners: When you engage our services, we share information with other professionals involved in your transaction (brokers, lenders, title companies, attorneys, inspectors)

  • MLS and Listing Services: If you are selling a property, we share listing information with MLS organizations

  • Legal Requirements: When required by law, court order, or to protect our rights and safety

  • Business Transfers: If our business is sold or merged, your information may transfer to the new owner

  • With Your Consent: When you give us permission to share your information

5. SMS/Text Messaging

Opt-In and Messages

By providing your mobile number and opting in, you consent to receive text messages about property information, appointments, market insights, and customer service. Message frequency varies.

Opt-Out

You may opt out anytime by replying "STOP" to any text message or contacting us directly. For help, reply "HELP" or contact us.

Carrier Charges

Message and data rates may apply according to your carrier's plan.

Privacy Protection

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

6. Your Privacy Rights

Access and Update Your Information

You have the right to:

  • Request a copy of your personal information

  • Update or correct inaccurate information

  • Request deletion of your information (subject to legal requirements)

To exercise these rights, contact us using the information in Section 11.

Marketing Communications

You may opt out of marketing emails by clicking "unsubscribe" in any promotional email, or by replying "STOP" to marketing text messages.

Cookie Preferences

You can control cookies through your browser settings, though disabling them may affect website functionality.

California and Colorado Residents

If you are a California or Colorado resident, you have additional privacy rights under state law, including the right to know what information we collect and the right to request deletion. Contact us to exercise these rights.

7. Cookies and Tracking

We use cookies for website functionality, analytics, and to remember your preferences. Third-party service providers may also place cookies for analytics and advertising. You can manage cookies through your browser settings.

8. Data Security

We implement reasonable security measures to protect your information, including:

  • Encryption of sensitive data

  • Secure servers and access controls

  • Employee training on data protection

However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Websites

Our Website may link to third-party sites. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies.

10. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date and posting a notice on our Website. Your continued use after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:

Urban Forest Realty
Website: www.urbanforestrealty.com
Phone: 970-628-0042